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Crush & Brush
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Product Images:




Product Line up Download hi-res Download web-res
Crush & Brush Toothpaste Tablets Mint Crush & Brush Toothpaste Tablets Mint Download hi-res Product Information
Crush & Brush Toothpaste Tablets Mint Charcoal Crush & Brush Toothpaste Tablets Mint Charcoal Download hi-res Product Information
Crush & Brush Toothpaste Tablets Tangerine Dream
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Crush & Brush Toothpaste Tablets Grape Soda
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Crush & Brush Toothpaste Tablets Rootbeer Float
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Activated Charcoal 3.3oz   Download hi-res Product Information
Activated Charcoal 1.6oz
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Product Information
Citrus Spice Blend(formerly Thievery) Citrus Spice Blend Nelson Naturals Download hi-res Product Information
Spearmint Spearmint Nelson Naturals Download hi-res Product Information
Moringa Moringa Nelson Naturals Download hi-res Product Information
Fennel Fennel toothpaste Nelson Naturals Download hi-res Product Information
Cinnamon Cinnamon Nelson Naturals Download hi-res Product Information

About Our Toothpaste:

  • Our Products are cruelty-free, vegan, rich in minerals & Earth friendly.
  • Plastic-free toothpaste in a reusable packaging
  • Premium toothpaste manufactured in Nelson, British Columbia Canada
  • Nelson Naturals is the First plastic-free toothpaste manufacturer in the World.


  • Whether you're looking for sparkling white teeth, super fresh breath, or simply searching for a toothpaste that is non-toxic, Nelson Naturals has you covered!
  • Their 7 unique formulas offer a wide array of benefits and are the perfect addition to your oral health routine.
  • Proudly Plastic-Free & Made in Canada, Nelson Naturals is helping you take care of your mouth, as well as the planet!

User Manual:

Dip. Brush. Smile. It's as simple as that.

 It's a simple as that. =)

We recommend dipping your brush directly in the jar to apply. Not only is this extremely easy to use but you can actually get it all out. Alternatively, you can use a small spoon to apply to bristles. 

Please re-cap the jar after use to prevent the product from drying. (Head here for more FAQ)

Who We Are

We are Kevin Hagel and Dana Di Ponio, and we are the founders of Nelson Naturals. We started manufacturing toothpaste because we were frustrated with the lack of high quality, plastic-free toothpaste available to the public.
In 2012, Nelson Naturals launched with the mission of creating the best ecofriendly toothpaste formulas on the Planet.

We chose reusable glass jars for the packaging of our products, to contribute to a plastic-free World. Once empty, you can either recycle the jars, upcycle them, or bring them to one of our refill centers to top them up (full list of refill centers below).

kevin & dana - Nelson Naturals

- Dana & Kevin, Founders of Nelson Naturals.

    Diverting Plastic Away from Oceans and Landfills Since 2012

    Since our launch,  we have helped divert over ~ 60,000 plastic tubes of toothpaste away from  the landfill, the land, or the oceans,.By opting for Nelson Naturals toothpaste, you take a step towards sustainability and contribute to reducing today's reliance on single use plastics.

    moringa - natural flavour

    We believe in giving back. We donate 5% of our overall profits to great causes.

    Top 10 Natural Canadian brands - Sustainably Savvy 

    Press coverage

    " Change is hard and using a jar rather than a tube format can be odd at first but you quickly adjust. Thankfully, Nelson Naturals does offer a money-back guarantee if you aren’t satisfied with their product. It’s a nice peace of mind when trying something new."
    Nelson Naturals - Zero Waste Toothpaste Review
    Sustainably Savvy - September 30, 2018
    ""Kevin Hagel and Dana DiPonio of Nelson Naturals have created a unique product that is not only as effective as but better than other toothpastes available." "
    Think outside the Tube.
    Kootenay Biz - Top 40 under 40.
    "I will say this without holding back, Nelsons Naturals has the best toothpaste I have ever tried. My teeth feel ultra clean when I use their toothpaste and they have definitely gotten whiter since the addition of their activated charcoal toothpaste."
    The Best Toothpaste You Will Ever Use
    Crystal Bar Soap - The Best Toothpaste You Will Ever Use. - March 26, 2018

    Refill Centers:


    Become a Nelson Naturals Distributor

    If you are interested in stocking our products, please contact us at  and tell us a little bit about yourself including -  Where you are located, as well as some information about your store.

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